Marketing & measurement
Messaging consent
A documented customer preference or permission status authorizing communication on a specific channel for an explicit purpose.
How to use
Verify consent status and platform policies separately before assembling campaign target lists.
Example
A contact in a campaign segment is excluded from sending if channel-specific opt-in is missing.
Not to be confused with
Possessing a phone number, past order record, or form submission does not constitute marketing consent on its own.