Marketing & measurement
Win-back
Targeted follow-up designed to re-engage existing customers who have not interacted or purchased for an extended period.
How to use
Define inactive time windows, relevant audience groups, compelling offers, and valid messaging permissions together.
Example
Customers without an order in the last 60 days receive an invitation to view the new seasonal collection.
Not to be confused with
The selected inactive period is a business rule, not a predictive machine-learning guarantee of permanent churn.