Marketing & measurement
Conversion rate
The proportion of participants completing a targeted action out of a clearly specified denominator pool.
How to use
Always state the specific action, time window, and baseline group; do not equate ratios calculated on differing denominators.
Example
Illustrative calculation: 50 completed orders from 1,000 dispatches equals 5%. This is not a CREATO benchmark or industry promise.
Not to be confused with
Conversion per read message differs fundamentally from conversion per dispatch; relative lift is a distinct calculation.