Marketing & measurement
ROAS
The ratio of attributed campaign revenue to advertising expenditure within a defined measurement scope.
How to use
Evaluate attributed revenue source, date boundaries, and media spend within the exact same baseline.
Example
Illustrative calculation: 30,000 ₺ attributed revenue / 10,000 ₺ ad spend = 3.0. This is not guaranteed product performance.
Not to be confused with
ROAS is not net profit margin; deals marked won in CRM do not automatically count as attributed ad revenue.