Choose the recipient market, account currency and message category. Estimate your Meta messaging charges from monthly delivered message volume.
Pricing rules effective October 1, 2026Rates follow the country calling code of the recipient’s WhatsApp number, rather than your business location. Countries without an individual listing use their applicable regional rate.
TRY (₺) is not a Meta WhatsApp API rate-card currency. This is the official tariff in the selected currency, not an exchange-rate conversion.
Enter business messages delivered in the selected category, rather than the number of contacts or conversations.
Select only for eligible messages following a qualifying CTWA ad. An ordinary customer service window is not, by itself, a free entry point window.
Retrieving the official rate…
CREATO subscriptions, AI credits, provider fees, ad spend and taxes are not included.
View Meta Rate CardsApproved templates for offers, campaigns, repeat purchases and abandoned-cart reminders. Each paid delivery uses the selected market’s marketing rate. Standard list pricing has no volume tiers.
Example MessageYour saved items are waiting. Complete your order this week with 10% off using code HELLO10.
This estimate covers one market and category for a full month. Volume tiers assume your business portfolio has no other paid deliveries in that market/category at the start of the month. Service estimates assume one business number has its entire 1,000-message monthly free allowance available. The same number does not receive another 1,000 free messages for each recipient market. Actual usage, account eligibility and billing periods may change the result.
An order notification and a discount campaign belong to different categories. These examples are guidance; Meta makes the final template classification.
Approved templates for offers, campaigns, repeat purchases and abandoned-cart reminders. Each paid delivery uses the selected market’s marketing rate. Standard list pricing has no volume tiers.
Example MessageYour saved items are waiting. Complete your order this week with 10% off using code HELLO10.
Adding a promotion to an order update can make it a marketing message.
Templates related to an existing transaction, including orders, shipping, appointments and payments. From October 1, 2026, they are chargeable even inside the 24-hour customer service window, unless a qualifying free entry point exception applies. Monthly volume tiers may apply.
Example MessageOrder #4821 has shipped. Follow your tracking link to check the delivery status.
Keep the message related to the existing transaction without adding an offer or promotion.
Approved one-time passcode templates for login, account verification and transaction security. Monthly volume tiers may apply. International authentication rates apply in some markets when Meta’s account eligibility conditions are met.
Example MessageYour verification code is 482193. For your security, do not share this code with anyone.
An international number does not automatically trigger international authentication pricing.
Non-template replies available within the 24-hour window opened by the customer’s latest message. The first 1,000 service messages per business phone number each month are free, with subsequent deliveries charged. Service messages have no volume discounts.
Example MessageOf course, I’m checking the delivery address for your order. Could you share the current address?
The 24-hour window determines whether a reply can be sent; it does not make every reply free.
Since July 1, 2025, the core billing unit has been a message delivered from a business to a user. User-to-business messages are not charged. An undelivered message does not incur Meta’s message charge.
From October 1, 2026, each business phone number receives its first 1,000 service messages free each month. The allowance resets monthly without rolling over. The applicable service rate starts with message 1,001.
From October 1, 2026, utility templates are chargeable inside the customer service window as well. The 24-hour window and a free message allowance are different rules.
When someone enters from an eligible Click to WhatsApp ad using the mobile WhatsApp app and you reply within the customer service window, a free entry point window may open for up to seven days. Eligibility and duration depend on Meta’s rules. Marketing, utility, authentication and service messages may be free in this window. Meta Business Agent charges remain applicable.
Utility and authentication volume tiers are calculated at business portfolio level for each market and category. Crossing a threshold lowers the rate only for messages within the new tier. Counters reset monthly.
Meta Business Agent is Meta’s own agent platform, not CREATO AI Employees. Its published global rate is USD 2 per million input and output tokens consumed. Message count alone cannot determine this cost, so it is excluded from this calculator.
This tool estimates Meta’s published standard message rates. Review your CREATO plan, AI credit usage and any provider fees separately. WhatsApp Business Calling API and Marketing Messages API max-price pricing are excluded. Use your account’s actual deliveries and Meta invoice for final charges.
Compare CREATO PlansThe distinctions that matter for message categories, free allowances and budgets.
Plan WhatsApp campaigns, customer data and your team’s next action together in CREATO.