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Customer & sales

Meta Lead Ads

An advertising format on Meta platforms allowing prospects to submit contact details and requests directly via on-platform forms.

How to use

Connect form submissions directly to your sales workflow with clear context and immediate follow-up tasks.

Example

Elif requests product information via an ad form; the record enters the CRM with an assigned intro call.

Not to be confused with

Submitting a form does not automatically grant unrestricted consent across all marketing channels.

Related concepts