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For e-commerce brands

Channel customer data into your next repeat purchase.

Incorporate abandoned items, latest orders, and conversation transcripts into marketing decisions. Build relevant follow-up from first interest to repeat order.

From storefront to customer context

Communicate with full awareness of where the shopper is in their journey.

Unify Shopify and ikas data alongside CRM deals, marketing campaigns, and thread history.

CREATO / AutomationsSample view

Cart recovery

Linen Shirt added to cart
Wait period: 30 minutes
Order completed check
Remind if opt-in verified
Sample workflow rule
CREATO / ContactsSample view

Win-back cohort

No purchase in last 60 days
Previous buyer history present
Messaging consent verified
Segment ready
CREATO / CampaignsSample view

Collection drop

Audience: New collection VIPs
Approved WhatsApp template
Linen Shirt product card
Dispatch ready
CREATO / InboxSample view

Emma Miller

Order #1042
Where is my order status?
Assigned to Dennis
Order context visible
CREATO / AutomationsSample view

Cart recovery

Linen Shirt added to cart
Wait period: 30 minutes
Order completed check
Remind if opt-in verified
Sample workflow rule
Cart recovery workflow sample

Dispatch reminders aligned with live shopper state.

Delays are customizable rules set by your business; order completion and opt-in status are re-verified prior to dispatch.

01
Cart eventCustomer

Capture cart event

Link eligible abandoned checkout webhooks from your store directly to customer profiles.

02
30 minutesSample rule

Define wait duration

Choose when initial outreach should trigger based on your business policies.

03
Order auditConsent check

Verify order and consent

Exit workflow immediately if the order has completed; independently verify communication opt-in status.

04
Product cardDelivery status

Send relevant message

Dispatch approved product-specific templates on the valid branch and monitor engagement.

CREATO / E-CommerceSample view

Order #1042

Emma Miller
Linen Shirt (Ecru / M)
Order fulfilled
Added to customer history
Post-purchase engagement

Plan the continuation of first orders.

Design complementary product offerings and replenishment invites rooted in what the customer originally bought.

CREATO / E-CommerceSample view

Order #1042

Emma Miller
Linen Shirt (Ecru / M)
Order fulfilled
Added to customer history
CREATO / AutomationsSample view

Post-purchase follow-up

Delay: 7 days
Check for subsequent orders
Eligible customer branch
Custom business timing
CREATO / CampaignsSample view

Complementary product suggestion

Purchased: Linen Shirt
Recommended: Linen Trousers
Approved message draft
Relevant offer
CREATO / Customer HistorySample view

Follow-up progression

Message dispatched
Customer replied
View new order if placed
Engagement & orders separate
CREATO / E-commerce solution

Frequently asked questions

The CREATO Platform

Explore products that complete this journey together

E-Commerce
ReportsLast 7 days
Recovered carts
€0,000▲ 18%
37 orders
First response time
0s▼ 64%
33 s the week before
Conversations answered
0,000▲ 9%
71% by an AI Employee
Bring storefront data into customer conversationsConnect Shopify and ikas products, order statuses, and purchase histories in real time.
Automations
AutomationProposal follow-up · Example flow
New lead receivedMeta form → CRM
Proposal sentCRM stage updated
Wait 3 daysStop if the customer replies
Send a reminderContinue the proposal conversation
Put structured workflows on autopilotCombine events, granular conditions, scheduled delays, and actions in one reliable visual builder.
WhatsApp Marketing
CModa Atelier
Hi Ayse, two items are still in your basket.
Linen Shirt · €38
Tap to finish your order.
Complete Order

WhatsApp · just now

Relevant messages for consented customersDesign targeted campaigns for opted-in segments; track delivery, engagement, and conversion metrics.
Contacts
ContactsSegments that build themselves
  • Ordered in the last 30 days412 people
  • Quiet for 90 days268 people
  • Two or more orders173 people
Know every customer from a single profileManage connected records, behavioral tags, and opt-in consent across all touchpoints.

Let’s launch your next campaign from customer history.

Let’s define your first abandoned cart or post-purchase follow-up scenario together.